CEDAR RIDGE

WHISKEY CO.

Project Brief

Cedar Ridge Whiskey Co. (CRWC) is an Iowa-based distillery dedicated to crafting exceptional whiskeys embodying the spirit of Iowa's rich heritage and natural beauty. Their mission is to create a legacy of quality, tradition, and innovation, celebrating the craftsmanship and dedication that goes into every bottle. They strive to provide their customers with a truly unique and memorable whiskey experience deeply rooted in the heart of the Midwest.

With the main distillery located in Cedar Rapids, IA, a tasting room in Des Moines, IA, a flagship store in Iowa City, IA, and a satellite distillery in Davenport, IA, the company provides unique bourbon and whiskey options for whiskey enthusiasts, craft connoisseurs, locavores, and adventure seekers in Iowa and beyond.

The distillery needs a brand refresh to align its identity with its audience. An essential aspect of the new branding is to create a design that has a lasting legacy. What is needed for their company is a new logo with variations, a bold color palette, packaging design, and marketing materials. Currently, the company has five different drink choices: Cedar Ridge Single Malt, Prairie Reserve Bourbon, Riverbend Rye, Heritage Blend, Single Barrel Age, and Iowa Oak Bourbon.

Illustration of various concept icons related to nature, forest, water, and analytics, with the word 'CONCEPTS' in orange at the top.
The logo of Cedar Ridge Whiskey Co., featuring an orange stylized monogram of the letters 'C' and 'R' on a beige background, with the company's name in dark green text below.
An abstract logo design in orange on a beige background, composed of curved and straight lines creating a geometric pattern.
Logo of Cedar Ridge Whiskey Co. in green text on a beige background.
Designs of the Cedar Ridge Whiskey Co. logo in various sizes, featuring a stylized letter 'C' and 'R' on black and white backgrounds.
Diagram of a whiskey barrel with numbered labels and an orange whiskey logo. Labels describe the barrel's top circle as the bung hole plug and the main body as made of cylindrical elements forming the shape of a whiskey barrel, with a 2D circle creating the logo's letter forms.
Diagram of an orange letter 'R' with green labels pointing to different parts explaining design features, on a white background.
Graphic showing a grid structure for a modern whiskey logo, with simple geometric shapes and circles in gray and orange lines on a white background, with descriptive text about the design process.
Comparison of standard and modified geometric designs of the letter 'R' with text explaining that the standard design uses a traditional grid, making it look thin and with uneven contrast, while the modified design lowers the crossbar, creating a more even and weighted appearance.
Sample font font style sheet displaying the font name 'Dallas PS Serrif' in large white letters, with font alphabet and characters shown in white on green background.
The image shows the name Kennedy Whiskey Co. in large orange letters, with a paragraph of text in green explaining the font style and its inspiration. Below, the word 'HNOY' is displayed in large orange letters.
Image showing four horizontal color sample strips of different shades with text labels. The top strip is orange labeled 'TT Norms Pro Regular' with a large white uppercase and lowercase 'Aa'. The second strip is dark green labeled 'TT Norms Pro Extralight' with the same text style and color. The third strip is light teal labeled 'TT Norms Pro Demibold' with similar text style and color. The fourth strip is muted gray labeled 'TT Norms Pro Black' with the same text style.
A presentation slide with the title 'Cedar Ridge Single Malt' in large orange text. Below is a paragraph of smaller green text describing fonts and readability, and a large orange word 'Hnoy' is displayed in the center of the slide.
Color palette and descriptions for an Iowa landscape-themed branding, featuring dark green, sunset orange, and light cedar wood colors with their color codes and descriptions.
Two wooden barrels labeled 'Clear Ridge Whiskey', one lying on its side with the bottom visible and the other standing upright.
Exterior view of Cedar Ridge Whiskey Co. storefront with large glass windows, white dollar signs on the glass, and the company's name in black lettering above the entrance, on a red-orange wall.
An orange circular sign with a white logo, mounted on an orange wall bracket on the exterior corner of a building.
Two circular coasters, one with 'Cedar Ridge Whiskey Co.' printed repeatedly and the other with an orange and beige logo, placed on wooden boards.
Two business cards for Cedar Ridge Whiskey Co. and a patterned card in the middle, all placed on a plain brown surface.
Text reading 'BOTTLE DESIGNS' in orange capital letters on a black background.
Design of a whiskey label for Cedar Ridge Single Malt aged 10 years with orange and black colors, wheat icons, and detailed information about the whiskey’s flavor profile, ingredients, and producer.
Packaging label for Cedar Ridge Whiskey Co. Prairie Reserve Bourbon, aged 7 years, 45% alcohol, 90 proof, Batch No. 0001. The label features an orange background with black text and graphics, including stylized corn, rye, and malted barley icons, and a barcode at the bottom.
Label for Cedar Ridge Whiskey Co. Heritage Blend whiskey, aged 5 years, 35% alcohol, batch number 0001, with orange and black design and patterns of wheat and snowflake shapes, and a green, beige, and black informational section about the whiskey's ingredients and company details.
A multi-panel whiskey label with dark green and yellow backgrounds. Features a stylized tree logo, whiskey details, and information about cedar barrel aging, with the website CedarRidgeWhiskeyCo.com at the bottom.
A bottle of cedar rye whiskey with a label indicating it is aged 7 years, and a glass with whiskey and ice cubes, set against a dark background with wisps of smoke.
Three bottles of Cedar Ridge Whiskey displayed on wooden platforms with a dark background and warm lighting.
Three bottles of tabasco hot sauce displayed on wooden podiums with a dark, shiny background and golden light streaks.
Three bottles of whiskey on wooden podiums, with a dark, silky background and warm lighting.
A bottle of cedar barrel aged liquor on a pedestal with yellow pills scattered in front, green background with diagonal lines.
A tall glass bottle with a green cap, containing an amber liquid, is placed on a golden platform in front of a vibrant green, out-of-focus background with diagonal light rays. There are small yellow pills scattered in front of the platform.
A bottle of herbal supplement with a green cap and a colorful label, placed on a gold-colored pedestal with stairs, with yellow capsules scattered in front, against a dark green and light green streaked background.
A bottle of cedar barrel 100 proof whiskey with a green cap, surrounded by a splash of dark liquid, with green concentric circles in the background.