IOWA STATE
UNIVERSITY
Culture of Care
In 2023, I worked with Iowa State University’s College of Design to produce high-impact video content that connected with both students and donors. One of the key projects, Culture of Care, transformed a 45-minute lecture by Dean Luis Rico-Gutierrez into a concise and visually engaging promotional film. This project required months of collaboration, thoughtful storytelling, and a strong design approach to ensure the message resonated with its audience. By reimagining academic content into an inspiring narrative, I helped the College strengthen its outreach and showcase its values to a broader community.
Savanna Studio
In addition to Culture of Care, I also assisted on the Savanna Studio video, another large-scale project for Iowa State University’s College of Design. This year-long project required filming across multiple semesters to authentically capture the course’s unique, hands-on approach to landscape architecture education. The Savanna Studio course takes students on immersive journeys across the Midwest, where they engage directly with diverse environments and communities. By documenting these experiences, the final video became more than just a promotional piece—it served as a storytelling tool that highlighted the College’s commitment to experiential learning and inspired future students to see the real-world impact of design education.