MONTREAL OLYMIPCS

Two snowboarders sitting on the snow high-fiving at a ski resort in winter with snow-covered trees, ski gondolas, and other skiers in the background.

Challenge

In 2038, Montreal, Canada has been chosen to host the world renowned and prestigious Winter Olympics. For this event, a new brand identity must be created and include a logo, pictograms for eight of the events, and a user interface for iOS and Android devices. Each aspect of the branding must represent the Olympic games and Montreal Canada.

A digital mind map with the title 'HISTORY' and various labeled yellow sticky notes connected with lines, covering topics related to Montreal, Canada, and historical facts.
Collection of black abstract sketches of various shapes and patterns, labeled 'SKETCHES' in the top left corner.
Three black geometric snowflake icons on a white background, labeled 'Montreal 2038' beneath the leftmost icon.
Logo design for Montreal 2038 with a stylized figure surrounded by five smaller figures, black and white color scheme, with Olympic rings below.
Logo for Montreal 2038 with a stylized design of five human figures forming a circular shape. The left side has a white background with red logo, and the right side has a black background with a red logo. The text 'MONTREAL 2038' and the Olympic ring
A stylized red and orange abstract logo featuring three human-like figures with circular heads and curved arms, arranged symmetrically, with the text 'Montreal 2038' below in matching red and orange colors on a black background.

Animation

A collection of eight pictogram icons depicting different winter sports activities, labeled as Alpine Skiing, Hockey, Snowboarding, Ski Jumping, Speed Skating, Curling, Figure Skating, and Bob Sleigh.
Icons of various winter sports, including alpine skiing, hockey, snowboarding, ski jumping, speed skating, curling, figure skating, and bobsled, each represented by simplified white silhouette figures on a black background.
Set of eight blue pictograms showing different water sports activities, including surfing, wakeboarding, water skiing, jet skiing, windsurfing, diving, kayaking, and boating.
Set of nine blue pictograms illustrating different water sports activities on a black background.
Three smartphones displaying a sports-focused app interface, showing athlete profiles, schedules, and news in orange, blue, and black theme.
Indoor shopping mall with stores on both sides and shoppers walking through. Large sign overhead with text 'Figuere Skating' and an abstract blue figure of a person skating.
Hockey players in action during a game at an outdoor stadium with a packed crowd and dramatic lighting.
Two snowboarders sitting on snow high-fiving with snowy trees and ski lifts in the background.